Why I don’t repurpose content

Coming from a background of software development, this idea of content engineering is very appealing to me. Lots of lessons from software engineering that could be applied to marketing content engineering, with just a few tweaks.

the-content-strategist.com

engineer content, dont repurpose it

Raise your hand if you are in marketing and have embraced the need to deliver content across multiple media and channels.  It is a virtual certainty you have.  It supports SEM strategies, increases impressions and communicates multiple perspectives.  Content teams are working harder than ever to deliver quality content in a variety of forms.

Now, raise your hand if your budget and resources have increased proportionately.  Note to self – no raised hands are visible.  So without additional resources what options remain? Work harder or work smarter ( or both is a third option of course).

The dynamics of digital content are very different than non-digital. I recognize that this is obvious, but how much have your content creation strategies changed?  Not much… is the response from most organizations.

The business world still has a documents-first mindset.  Oh sure, they are tweeting, some are blogging, a few are…

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