One of the lessons I’ve learned over the last few years as the workplace has become busier and the projects increasingly vaguely defined and sporadic is that a good focus on completing an “immediate” task each day is essential. The way I see it, if someone isn’t chomping at the bit to get the result of a piece of work, then you need to seriously question whether that work should be done at all.
A corollary to this is that it pays a great benefit to be constantly on the lookout for your “most popular” task completions and project scores. Those are the ones people care about, and since the business always moves in the direction of the people who care the most, these tend to be aligned with business goals.
Notice those popular tasks, and figure out ways to amplify them into trends, new work, and an ever-larger rolling ball of successful projects done.