On Startups and Product Design

Some words of wisdom on product design from Marimba cofounder Arthur van Hoff:

Over the years, I’ve learned that the first idea you have is irrelevant. It’s just a catalyst for you to get started. Then you figure out what’s wrong with it and you go through phases of denial, panic, regret. And then you finally have a better idea and the second idea is always the important one.

Jessica Livingston. Founders at Work: Stories of Startups’ Early Days (Kindle Locations 2743-2745). Kindle Edition.

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