Opt-in / Opt-out – I can’t keep them straight. I think opt-in is the one I prefer, since it means the vendor won’t send me junk mail unless I ask for it? Maybe it’s the other way?
Any direct mail marketers out there who can authoritatively answer? I tried to Google it, but when I got to Google’s home page I found a website about Topeka, Kansas instead. 😦
Now I want to visit Topeka. If you are a direct mail marketer, feel free to send me junk mail about Topeka. 🙂
- We don’t share your information, ever.
- We may share your information with select partners and subsidiaries.
- We knew all about you before you knew about yourself. You are who you are because we implanted a life into you. We made you.
During my recent quest to reduce the amount of junk mail I receive, I discovered quite a lot about how not forthright most organizations (both for-profit and non-profit) are about what their marketing policies are.
And the bizarre part is, I truly appreciate a company which can place exactly the right product in front of me at exactly the right time – I like “good” sales and marketing. It saves me the trouble of having to realize what I need. Some companies are great at doing it – I have no beef with those companies.
But most companies just put in the half-hearted effort of collecting your data and then showering you with offers to buy stuff you don’t really care about.
At least that’s been my experience.